Project Info
Key Changes in the New Logo:
Icon Moderniszation:
The new symbol feels more tech-oriented and abstract, moving away from the ribbon/person shape of the old logo.
The red accents are still present but more integrated, possibly representing motion or digital connectivity.
Typography:
The typeface is cleaner and more contemporary, possibly sans-serif, which gives a sharper, more modern feel.
“EVAD” is more compact and stylised, likely aiming for a more agile, digital-first brand presence.
Tagline:
The “Empowering IT” slogan is still subtly included, keeping continuity with the brand’s core message.
Modernising the EVAD Brand Identity
In 2025, we undertook a strategic rebranding of EVAD to better reflect the company’s evolution as a dynamic, forward-thinking IT solutions provider. The original logo, while impactful, leaned heavily on traditional visual elements and symbolism. Our goal was to modernise the identity to align with EVAD’s innovative, people-first approach and its expanding digital service offerings.
The updated logo introduces a sleek, minimalist icon that suggests digital connectivity and forward motion—key themes in EVAD’s work. We retained the bold red and black colour palette to maintain brand recognition but applied them in a more refined, tech-centric style. The custom logotype features clean, contemporary lines that convey confidence, clarity, and agility.
Importantly, we preserved the brand’s core message—Empowering IT—ensuring continuity with its values while presenting them in a fresh, streamlined format. The new identity works seamlessly across digital platforms, print, and merchandise, enhancing visibility and consistency.
This rebrand not only reflects EVAD’s technical expertise but also signals its commitment to empowering businesses with smarter, scalable IT solutions. The result is a bold, modern identity that’s built for the future.
