Content is not the only thing that needs to be optimised for the search engines. Meta tags and descriptions are also highly important. Meta tags allow search engines to categorise your site and make it more searchable to potential visitors.

Web Analytics provide detailed information on the performance on your site and are a vital tool in maintaining a efficient and correctly performing website.

Web analytics provides details such as:

• Site visitors (broken down serval ways)
• Specific page visits (lets you know where to invest more time and effort)
• Geo Location of visitors
• Area’s of the site the people use
• What type of device users where visiting on e.g. desktop, mobile

Pay Per Click is an advertising method used on websites and search engines. This is the process of advertising where the advertiser pays only when a website visitor clicks on the ad.

Pay Per Click(PPC) is the cost-efficient way of getting businesses noticed by the target audience while the different other types of online based marketing strategies are slowly helping the websites gain organic high ranking positions in search engine results.

Search Engine Marketing is an online marketing strategy known by all internet marketers as one of the most effective strategies to use. Without proper optimisation, it is quite impossible for a website to garner higher traffic quantity because it means that top search engine result is also not achievable.