When you’re running a business, time and staff resources are a precious commodity, and marketing your brand can take up plenty of that time and those resources. When you decide to outsource your marketing to an agency you’ll gain many benefits. You’ll get access to Graphic Designers, Web Designers, Experts in SEO, Adwords, and Social Media specialists. Here are 7 reasons you should take advantage of outsourcing your marketing:
- You get to focus on the core of your business:
The outsourcing of marketing is mostly considered by companies who wish to focus on their core business. This allows them to focus on providing an excellent service to their clients and perfecting that service so that they retain clients and acquire new business. We strive to create long lasting client relationships and with the right information and access, we can plan, develop and execute on strategies that show tangible results. You will receive reports and live status updates on projects.
- Your marketing campaigns won’t suffer due to staffing issues:
Consistency is key to creating successful marketing campaigns. Staff turnover can result in inconsistencies and disjointed campaings, sick leave and annual leave also distrust your marketing. Relations with suppliers and the sourcing of suppliers are disrupted every time a new employee takes over the role.
- One marketing person vs a marketing agency:
You just have to compare the salary of the one person internally to the cost of access to a multi-skilled team of experts in the field of marketing. A much greater accumulation of knowledge in the area compared to any one person.
- Outside perspective:
A good brief is all that is required to give the agency an idea of your business’s requirements. A fresh perspective on the business is ideal for spotting things internal staff might not recognise as ideal ways to reach new business.
- Latest industry updates and technology:
With an ever changing landscape in terms of digital and traditional integration, marketing experts spend most of their time learning new skills and improving on existing techniques and strategies. With industry connections like these, it’s easy to be aware of and take advantage of innovations that take place in the industry at large. Marketing departments are often technology-deprived, while marketing agencies have access to all the latest tech.
- You get to do more with less:
Handling your traditional/digital marketing in-house might make it tough to use all the channels available to grow your business. You might need help with PPC campaigns, email lists, social media campaigns, web development, print campaigns, but with one in-house employee it’s practically impossible to create all this content. Outsourcing can let you use multiple marketing channels with ease. You can hire a graphic designer to update your website and create ads and graphics to support campaigns, a copywriter to handle your blog or email newsletter, and a social media expert to automate your platforms. With a variety of outsourcing services available you can rely on us to manage everything.
- You’re working with experts:
With 20 years experience you’re working with people who’ve been there and done that. What’s better than working with people who already know the best way to achieve results for your business?
