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Our Approach
You get what you deserve. If you don’t put in you won’t take out. Those who engage with the customers see the real benefit of social. And they don’t just share, they deliver.
Social Media Content Management
Social Media Content Management is the process of taking a your business into the realm of Social Media and ensuring that your brand is represented to it’s full potential. Every piece of information that goes online must be managed and maintained so as to stay true to your brand’s identity. Images, logos, video, copy, all need to be governed so that your users enjoy a good brand experience. If your users have a favorable experience with your brand they are sure to spread the joy of that experience to others and therefore enhancing your brand reputation. The caveat is that as quickly as good things can spread so can the bad and this is another element which needs to be managed.
Social Media Content Management is the process of taking a your business into the realm of Social Media and ensuring that your brand is represented to it’s full potential. Every piece of information that goes online must be managed and maintained so as to stay true to your brand’s identity. Images, logos, video, copy, all need to be governed so that your users enjoy a good brand experience. If your users have a favorable experience with your brand they are sure to spread the joy of that experience to others and therefore enhancing your brand reputation. The caveat is that as quickly as good things can spread so can the bad and this is another element which needs to be managed.
Branded Content
Branded content makes brands interesting, less interruption, more engagement. It’s a meld of entertainment and brand, distributed through non-traditional channels. The more time people spend this this type of content the more time they spend with your brand. The more time spent together means the better the chance of converting passive engagement into active engagement. Online films, webisodes, videos and games, these are the perfect engagement tools for creating ideas that get noticed, talked about, shared and multiplied through social and emerging media.
Don’t do it for the sake of it
Consumers can smell BS a mile away. If you go into social half heartedly you will reap no reward. As Captain Kirk used to say, “ENGAGE”. Once you engage, you need to listen and once you’ve done that you’ll realize what your customers want.
Consumers can smell BS a mile away. If you go into social half heartedly you will reap no reward. As Captain Kirk used to say, “ENGAGE”. Once you engage, you need to listen and once you’ve done that you’ll realize what your customers want.
Create debate to keep in the loop
Start conversations, find out what makes people interested in your brand. This information can be invaluable in helping you focus your efforts on developing products and services. People’s behaviors change constantly and sometimes so must your services and products. Social media allows you to keep your finger on the pulse of what matters to consumers and gives you the heads up when change is coming.
Facebook, Twitter, YouTube and other Social Media Networks have invaded the everyday lives of internet users. Every day, more and more people are discovering the usefulness of Social Media websites. Suddenly the world has become a much smaller place. Distance is no object. Your customers are no longer local, they’re global.